Every result on this page was earned through strategy, consistency, and specialist SEO expertise — not shortcuts or black-hat tactics. Client details are anonymised to protect confidentiality.
A well-established emergency plumbing company with strong word-of-mouth referrals but almost no presence in Google Maps. Despite being in operation for 8+ years, their GBP listing was unclaimed, their citations were inconsistent, and competitors with half their experience were consistently outranking them for every key search term.
The business had an unclaimed GBP listing, 12 Google reviews (vs competitors with 80+), NAP data inconsistencies across 30+ directories, and a website with no local keyword signals whatsoever. Their owner had tried a previous agency who "did nothing" for 6 months before cancelling.
We claimed and fully rebuilt their GBP listing with optimised categories, service descriptions, posts, photos, and Q&As. We simultaneously ran a citation cleanup campaign — correcting NAP data across 35+ directories. We implemented a review generation system using post-job follow-up messages, and added local landing pages to their website targeting emergency searches by area.
"Within 60 days we were ranking number one on Google Maps. The calls started and haven't stopped. Best investment we ever made for the business."— Business Owner, Emergency Plumber, Manchester
A respected West Midlands dental practice with excellent patient reviews and a long-standing local reputation — but a website loading in 4.2 seconds on mobile, with no local SEO signals. They were watching newer practices with inferior clinical quality consistently outrank them for Invisalign, implants, and cosmetic treatments.
Their existing website was built on an outdated WordPress theme, scoring 28/100 on Google PageSpeed. It had no schema markup, no locally-targeted service pages, and a contact form that wasn't connected to anything. The practice was also only ranking on page 3 for "dentist [area]" searches.
We rebuilt their entire website from scratch — custom WordPress, sub-1.5s load time, mobile-first design, and full on-page SEO including treatment-specific pages (Invisalign, implants, teeth whitening) each targeting local keywords. Simultaneously, we launched a full Local SEO campaign: GBP optimisation, citation building, and a structured review strategy that doubled their Google review count in 3 months.
"Our website traffic doubled and we're getting consistent enquiries from Google every week for the first time. The site looks incredible and loads instantly."— Practice Manager, Dental Clinic, West Midlands
A growing roofing and construction company in Leeds whose business had been built entirely on word-of-mouth referrals. They had no Google Business Profile, inconsistent business information across the web, and zero visibility for any of their core service searches. The owner wanted to reduce reliance on referrals and build a consistent inbound pipeline.
No GBP listing, no citations, a basic website with one page, and competitors who had been investing in local SEO for years. The owner was starting from absolute zero in the digital space — in a competitive local market with established players who had 50+ reviews and strong GBP listings.
We created and fully optimised their Google Business Profile from scratch, submitted to 40+ trade and local directories, and worked with them on a review generation strategy that collected 35 Google reviews in the first 90 days. We also optimised their website's service pages for local roofing keywords — flat roofing, re-roofing, fascias and guttering — each targeting specific Leeds neighbourhoods.
"I went from getting all my work through recommendations to having the phone ring from Google every week. Couldn't believe how quickly it happened."— Director, Roofing & Construction Company, Leeds
An aesthetics clinic with two UK locations — London and Birmingham — struggling with significant duplicate content issues, completely inconsistent NAP data between branches, and poor local ranking signals at both sites. A previous agency had actually made things worse by building low-quality links that were now triggering manual review flags.
The site had 52 critical technical issues identified in our audit: duplicate title tags across both location pages, missing canonical tags, 4.8s average load time, 23 broken internal links, and unstructured service content that Google couldn't properly index. Their London location had 3 different phone numbers listed across the web.
We started with a full technical SEO audit using Screaming Frog, Google Search Console, and SEMrush. We fixed all 52 issues in priority order over 8 weeks: canonical implementation, title tag restructuring, speed optimisation (bringing load time to 1.4s), broken link repair, and schema markup for both locations. We then launched separate local SEO campaigns for London and Birmingham — with distinct GBP profiles, citation sets, and location-specific content.
"The technical audit alone was eye-opening. We had no idea how many issues were silently holding us back. Both clinics are now in the top 3 on Maps."— Marketing Manager, Aesthetics Clinic Group, UK
A Birmingham-based online home interiors retailer selling 400+ products on WooCommerce. They were generating decent traffic through paid Meta ads but had almost no organic presence — paying for every click. Their product pages had near-identical descriptions, no schema markup, and their site was loading in 5.1 seconds on mobile.
With 400+ products, the site had severe thin content and duplication issues — many product pages sharing almost identical descriptions. Load time on mobile was 5.1 seconds, destroying conversion rates and Core Web Vitals scores. The owner was spending £2,800/month on Meta ads just to maintain sales volume.
We ran a full eCommerce SEO audit identifying the 180 highest-opportunity products and category pages. We systematically rewrote product descriptions with unique, keyword-rich content, implemented product schema markup, optimised image compression (reducing page weight by 60%), rebuilt the category page architecture for better crawlability, and set up Google Shopping feed optimisation. Load time dropped to 1.8 seconds.
"We'd been paying for every customer through ads. Now a third of our sales come from Google organically. The SEO investment paid for itself in month four."— Founder, Home Interiors Retailer, Birmingham
A Birmingham city centre solicitors practice specialising in family law, conveyancing, and employment disputes. They had strong word-of-mouth and referrals but wanted to build an independent inbound channel. Their existing Google Ads account was spending £1,800/month with no conversion tracking — nobody knew if any of the clicks were turning into clients.
The Google Ads account had no conversion tracking, no negative keyword lists (burning budget on irrelevant searches), and a single generic ad group for all three practice areas. The landing page was their homepage — with no specific call to action. Simultaneously, their GBP listing was unclaimed and their local search visibility was near zero for high-intent queries like "family solicitor Birmingham."
We completely rebuilt their Google Ads account — separate campaigns for each practice area, tightly themed ad groups, new ad copy, and a comprehensive negative keyword list. We built dedicated landing pages for each service with strong calls to action and implemented call tracking so every lead source was attributed. In parallel, we ran a Local SEO campaign targeting Birmingham city centre searches — claiming their GBP, building citations, and launching a structured review strategy.
"For the first time, we actually know where our clients are coming from. The cost per lead is clear, the Maps visibility is there, and the phone rings consistently."— Managing Partner, Solicitors Practice, Birmingham
Every case study above started with the same thing — a free audit showing exactly where the opportunity was. We'll do the same for your business, with no commitment and no sales pressure. Just honest, expert analysis.